Our purpose
Life is like a long voyage.
Some days are calm,
and on others, our direction changes unexpectedly.
Keep what matters,
prepare for your future self,
and carry the things you want to share forward.
The meaning of our name
HELM means the steering wheel of a ship.
We named it MEMORY HELM in the hope that important memories, information and wishes
would reach others according to the owner’s own choices,
guiding their journey forward.
6 spokes
MEMORY HELM has a helm with
6 spokes.
From keeping what matters
to passing your wishes to someone else.
These six guiding words
are represented by the spokes of the helm.
memoryhelm
MEMORY HELM uses the typeface Tangerine.
Thinking of someone, writing a letter.
The story behind this typeface
begins with that feeling.
And when its flowing letters join a ship,
another scene comes to mind.
A helm sets the direction,
as a sailing ship moves forward through the spray.
The flowing curves of Tangerine
also resemble the spray behind the ship.
Letters that express your wishes
become the trail of a ship sailing onward.